I help presales teams win enterprise deals and executives make smarter technology decisions.
20 years of enterprise technology. Author of Modern Presales. Publisher of Modern CXO. I build frameworks that turn technical expertise into business outcomes.
Two brands. One mission: close the gap between technology and business outcomes.
Modern Presales
For presales professionals
The definitive playbook for sales engineers and solutions consultants who want to move from demo support to strategic deal co-ownership. Frameworks, templates, tools, and a community built specifically for the presales profession.
Includes the VERTEX framework, discovery sprint playbooks, proof of value templates, and business case builders.
Modern CXO
For executives and technology leaders
A weekly newsletter for forward-thinking executives who want clear, concise insights on technology leadership, AI readiness, cybersecurity, and digital transformation without the jargon or vendor spin.
One short email per week. Real perspective from someone who has been in the room where these decisions get made.
Built from the field, not the classroom.
I have spent two decades inside enterprise technology: selling it, building the presales motions around it, and helping Fortune 500 organizations modernize their data, infrastructure, and go-to-market strategies.
The pattern is the same everywhere. When presales has a clear framework and the right tools, technical wins become predictable and deals close faster without adding headcount. When executives have honest, clear perspective on technology decisions, they move faster with less risk.
20+
Years in enterprise technology
Fortune 500
Manufacturing, healthcare, financial services, tech
3 Languages
Business, technical, and human
What I help leaders do
Enable modern presales
Build repeatable systems that improve win rates and consistency. Stop relying on heroics and start running a presales motion your whole team can follow.
Modernize go-to-market
Align messaging, offers, and execution so sales and presales teams stop stalling and start closing. Clear frameworks for complex enterprise selling.
Build AI-ready infrastructure
Create the foundation for secure, private AI initiatives. From readiness assessment to pilot to production scale with a clear path at every stage.
Speaking and advisory
I speak at sales kickoffs, industry conferences, and executive offsites on modern presales methodology, enterprise go-to-market strategy, and AI readiness. I also work with select organizations on presales team enablement and advisory engagements.
Stay in the loop
Occasional insights on enterprise technology, presales, and leadership. No spam. No vendor pitches. Just useful perspective from someone who has been in the room.
100% free. Unsubscribe anytime.